Founded in 1913 by Mario Prada, the iconic luxury brand Prada
Under the leadership of Miuccia Prada, Mario's granddaughter, the brand underwent a remarkable evolution. Miuccia, who took over the company in 1978, introduced a bold new vision that blended tradition with modernity. Her innovative designs and attention to detail redefined luxury fashion, making Prada synonymous with sophistication and avant-garde style.
One of Prada's most iconic moments came in 1985 with the introduction of the Classic Prada Handbag, crafted from a unique black nylon fabric. This groundbreaking design not only challenged conventional ideas of luxury but also became a symbol of understated elegance. The bag's success cemented Prada's reputation as a trailblazer in the fashion industry.
Over the years, Prada has expanded its offerings to include ready-to-wear clothing, footwear, fragrances, and accessories. The brand is also known for its collaborations with artists and architects, further solidifying its position at the intersection of fashion, art, and culture. From its minimalist store designs to its thought-provoking runway shows, Prada continues to push boundaries and inspire creativity.
Today, Prada remains a family-owned business, with Miuccia Prada and her partner Patrizio Bertelli
From its humble beginnings in Milan to its current status as a global icon, Prada’s journey is a testament to the power of vision, creativity, and perseverance. It’s a story that continues to unfold, captivating fashion enthusiasts and collectors around the world.