With the rapid development of e-commerce, online shopping has become an integral part of people's daily lives. Both personal shopping platforms (often referred to as "daigou" platforms) and traditional e-commerce platforms play significant roles in fulfilling consumer needs. One of the critical aspects that determine customer satisfaction in these platforms is the timeliness and accuracy of logistics distribution. This research aims to compare and analyze the performance of these two types of platforms in terms of their logistics systems.

Methodology

To conduct this research, data was collected from various daigou platforms, such as individual agents and group-buying services, as well as major e-commerce platforms like Amazon, Taobao, and JD.com. Surveys were conducted among customers who frequently use these platforms, focusing on their experiences regarding delivery times and accuracy of orders. Additionally, logistics data from the platforms was analyzed to evaluate the performance metrics such as average delivery time and error rates in order fulfillment.

Results

The findings revealed that while both daigou and e-commerce platforms strive to optimize their logistics, there are notable differences in their performance. E-commerce platforms generally offer faster and more reliable delivery services, leveraging their advanced logistics networks and technological innovations. In contrast, daigou platforms often face challenges in maintaining consistent delivery times and accuracy due to their reliance on smaller, less standardized logistics setups. However, some savvy daigou agents excel by providing personalized services and niche items not easily available on larger platforms.

Discussion

This research highlights that while the logistics infrastructure of e-commerce platforms is highly optimized, there’s a growing opportunity for daigou platforms to enhance their logistics capabilities. The integration of modern technologies such as AI and big data could significantly improve the timeliness and accuracy of deliveries in daigou operations, potentially bridging the gap with their more established counterparts.

Conclusion

In conclusion, both daigou and e-commerce platforms have strengths and weaknesses in their logistics systems. While e-commerce platforms lead in terms of scale and efficiency, daigou platforms offer unique value propositions that cater to specific consumer needs. Future advancements in technology and logistics are expected to further enhance the capabilities of both, promising an even more seamless shopping experience for the global consumer market.