Founded in 1913 by Mario Prada, Prada is an iconic Italian fashion house renowned for its luxurious accessories, clothing, and fragrances. Initially, the brand specialized in leather goods, offering finely crafted trunks, bags, and suitcases to the elite. Over the years, Prada has evolved into a global symbol of sophistication, blending tradition with cutting-edge design.

Mario Prada's vision was to create high-quality products that embodied elegance and functionality. His brother, Martino, assisted him in establishing the brand’s reputation for excellence. By the 1970s, Prada faced a period of decline, but the arrival of Mario’s granddaughter, Miuccia Prada, in 1978 marked a turning point. Miuccia, with her avant-garde approach and deep understanding of fashion, transformed the brand into a powerhouse of modern luxury.

One of Prada’s most iconic creations is the nylon backpack, introduced in the 1980s. This unexpected choice of material redefined luxury, proving that elegance could be found in simplicity and functionality. The backpack became a cultural phenomenon, cementing Prada’s status as a trendsetter.

Today, Prada continues to push boundaries under the creative direction of Miuccia Prada and Patrizio Bertelli. The brand is celebrated for its minimalist designs, bold patterns, and innovative use of materials. From its diverse product offerings

Prada’s influence extends beyond fashion. The brand has ventured into art, architecture, and even film, showcasing its commitment to creativity and cultural dialogue. The Prada Foundation, established in 1993, supports contemporary art and culture, further solidifying the brand’s legacy as a patron of the arts.

From its humble beginnings in Milan to its global dominance, Prada’s story is one of resilience, creativity, and timeless elegance. Explore its exquisite product collection