H&M was founded by Erling Persson in Västerås, Sweden. Initially named "Hennes," which means "hers" in Swedish, the store exclusively sold women's clothing. In 1968, the brand acquired Mauritz Widforss, a hunting and fishing equipment retailer, and expanded its offerings to include menswear, thus rebranding to "H&M." Over the decades, the company has embraced a business model that focuses on delivering trendy, high-quality fashion at affordable prices.

Expansion and Global Presence

H&M's first international store opened in Norway in 1964, marking the beginning of its global expansion. Today, the brand operates in over 70 countries with thousands of stores and a robust online presence. H&M's success lies in its ability to adapt to local markets while maintaining a consistent brand identity. From its Scandinavian roots to its global reach, H&M has become a household name in fashion.

Sustainability and Innovation

In recent years, H&M has placed a strong emphasis on sustainability. The brand launched its "Conscious Collection," which uses organic and recycled materials. Additionally, H&M has implemented initiatives to reduce its carbon footprint, improve supply chain transparency, and promote ethical labor practices. The brand’s dedication to sustainability reflects its forward-thinking approach to modern consumer demands.

H&M Product Highlights

If you're curious about the latest H&M products, check out this detailed spreadsheet

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