Mulebuy Finds Spreadsheet
Founded in 1994 by James Jebbia, Supreme began as a small skateboard shop in the heart of New York City. Located on Lafayette Street in downtown Manhattan, the store quickly became a hub for skaters and street culture enthusiasts. Jebbia's vision was clear: to create a brand that embodied the raw, rebellious spirit of the city's youth.
In its early years, Supreme was more than just a clothing brand; it was a movement. The brand's iconic red box logo, designed by artist Barbara Kruger, became synonymous with authenticity and exclusivity. Supreme's limited releases and collaborations with artists, musicians, and other brands created a sense of urgency and desire among its followers.
Supreme's influence soon transcended the skateboarding community, permeating into music, art, and fashion. The brand's collaborations with high-profile designers and brands, such as Nike, Louis Vuitton, and Comme des Garçons, elevated its status in the fashion world. Supreme's ability to blend streetwear with high fashion made it a global phenomenon.
The brand's strategy of limited releases and dropping new products on specific days, known as "drop days," created a cult-like following. Supreme's products, often resold at premium prices in the secondary market, became a symbol of status and exclusivity. The brand's ability to maintain its core identity while continuously evolving has been key to its longevity.
From its humble beginnings in New York, Supreme has expanded globally, with flagship stores in major cities like London, Paris, Tokyo, and Los Angeles. Despite its global reach, the brand has managed to stay true to its roots, maintaining its connection with skate culture and the underground scene.
Supreme's journey from a small skate shop to a global streetwear powerhouse is a testament to the power of authenticity and cultural relevance. By staying true to its origins and continuously pushing boundaries, Supreme has cemented its place as one of the most influential brands in the world.